LUXIKA
Luxika
Luxury Travel & African Merchandise · Mailchimp | Okendo | Recharge | Zapier
Dual-Business Architecture · Instalment Automation · Unified Dashboard.
Two businesses. One without any system at all. One with a system that was losing customers.
Luxika operates across two distinct lines: luxury travel experiences and African art and merchandise. The travel side had an existing, if imperfect, system, including a payment flow for instalment bookings that was disjointed and losing customers’ mid-purchase. The merchandise side had nothing. No flows, no automation, no conversion tracking, no dashboard, no way of knowing what was selling, to whom, or why.
The business was operating as if these two sides were entirely separate, which meant that a customer who had booked a luxury travel experience and was clearly a high-value buyer was never being introduced to the merchandise range. And a merchandise buyer with a demonstrated interest in African culture and luxury was never being shown the travel experiences. The data existed. The connection did not.
Infrastructure for the merchandise side. Retention for the travel side. And a system that connected both.
The merchandise business had no architecture of any kind, no flows to convert browsers to buyers, no post-purchase journey, no review capture, no repeat purchase mechanism. The travel business had a broken instalment payment journey that was losing customers at the point of commitment, often the highest-intent moment in a luxury purchase cycle. And neither business had a dashboard that gave the team a unified view of commercial performance
A complete system for merchandise. A repaired instalment journey for travel. One dashboard for both.
The engagement was structured in two parallel tracks. On the merchandise side, a complete system was built from zero: Mailchimp configured as the communication platform, Okendo integrated for review capture, Recharge integrated for subscription and repeat purchase mechanics, and Zapier used as the integration anchor connecting all platforms to the central data layer. Automation was built for every stage of the merchandise customer journey, from first browse to purchase, post-purchase follow-up, review request, upsell, and re-engagement.
On the travel side, the instalment payment journey was rebuilt. The disjointed flow was replaced with a structured sequence that held customers through the gap between deposit and full payment, with automated reminders, Klarna integration for flexible payment options, and a retention sequence that maintained engagement between booking and travel date. A referral programme was built and automated for the travel side: satisfied travellers prompted to refer at the highest satisfaction moment in the journey.
A unified campaign calendar was designed covering both business lines, so that neither side of the business was making ad hoc decisions about when to communicate. An Excel dashboard was built to aggregate performance data from all platforms into a single view, with Mailchimp, Okendo, Recharge, and the travel booking data all feeding into it.
+20%
Engagement lift — 2 months
Merchandise revenue - 3 months from zero
32%
Retention rate via upsell
1 Dashboard
Both businesses — unified view
- 20% increase in overall engagement within two months of the system going live
- More than $15,000 in merchandise revenue within three months, from a side of the business that had zero infrastructure before the engagement.
- 32% customer retention driven through upsell logic connecting both business lines.
- Unified dashboard live for the first time, travel and merchandise performance visible in one place.
- Both business lines now operating from connected data, a travel buyer is now a merchandise prospect, and vice versa
The complete merchandise lifecycle; acquisition, post-purchase, review capture, upsell, and re-engagement, runs automatically.
The travel instalment and retention journey fires without manual intervention. Referral requests trigger at the peak satisfaction moment. The unified dashboard updates continuously from all platform data feeds.
Mailchimp · Okendo · Recharge · Zapier · Klarna Integration · Excel Dashboard
Independent consultant: dual-business architecture, automation build, dashboard development
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